Quaker State adds Q HorsePowerä Full Synthetic Motor Oil to Help Maximize Horsepower
Text & photo sourced from Quaker State:
The
Quaker State line of Q® motor oils continues to demonstrate the
commitment of providing more power with the introduction of the new Q HorsePowerä
Full Synthetic motor oil. Q HorsePowerä is specially
formulated to reduce friction throughout an engine’s RPM range to help maximize
your engine’s horsepower. The latest addition to the Q line of products features
heat activated technology--meaning the hotter it gets in your engine, the harder
Q HorsePowerä works. No leading synthetic oil
provides more horsepower than Q HorsePowerä . (Q
HorsePowerä SAE 5W-30 vs. leading synthetic SAE
5W-30s).
Q HorsePowerä Full Synthetic motor oil is the latest generation of the heat-activated Q® motor oil line introduced in 2004 designed to maximize power in a vehicle’s engine. Horsepower can be defined as the ability of an engine to perform work over a given period of time; the resulting rating varies with engine speed and is indicative of an engine’s peak performance.
There are many factors that contribute to a measurement of horsepower; friction and higher levels of oil viscosity have the potential to rob an engine of its usable horsepower, limiting output. To fight power-loss the heat-activated formula in Q helps to minimize the friction in an engine, helping motorists maximize horsepower from their engines.
In addition to helping maximize engine power, Q HorsePowerä Full Synthetic motor oil provides outstanding protection against friction and exceptional resistance to thermal breakdown. The heat-activated molecules in Q HorsePowerä are optimized to be triggered as temperatures increase, creating a low-friction, ultra-heat resistant lubrication film. This heat activated technology was identified by the same team who created the championship winning Q Racing oil formula for the engines of Hendrick Motorsports, including the formula that helped power Jimmie Johnson to the 2006 NASCAR Nextel Cup Championship.
The new Q HorsePowerä Full Synthetic motor oil will be available at installer and retailer locations starting in September of 2007. The motor oil is available in SAE viscosity grades 10W-30, 5W-50, 5W-30 and 5W-20, and meets the advanced performance specifications of North American, Asian and European manufacturer standards. (SAE 5W-40 and 10W-60 viscosity grades are available through Ferrari North America or Maserati in North American dealerships).
Fix-A-Flat Offers Peace of Mind against Flat Tires
(Text
sourced from Pennzoil-Quaker State Canada Inc.)
A flat tire is a dirty job and an inconvenience at the best of times, and even
more so when you and your family are en route to a holiday or special event. But
even worse than having to unload all of your belongings at the side of the
highway to gain access to the spare, is discovering that the spare itself is
damaged and unusable.
An emergency tire inflator/sealant will allow you to temporarily repair the flat tire without even having to remove it. However, it’s becoming increasingly important to consider whether your product of choice is compatible with the tire pressure monitoring sensors (TPMS) that are being installed on many new cars.
Fix-a-Flat, the most trusted commercially-available emergency tire inflator and sealant, has been proven compatible for use in vehicles with TPMS systems. Through comprehensive testing, Shell’s scientists have determined that Fix-a-Flat will not damage sensitive TPMS units, nor will it damage tires or wheels.
Made from the most environmentally-friendly, non-flammable substances possible, Fix-a-Flat is water soluble and residue is easily removed from wheels and tires with a rag and water – no chemicals or tire grinders are required. Removing sealant from in and around the TPMS unit is an equally simple task; a blast of compressed air can be used if necessary. While most TPMS units are not affected by Fix-a-Flat, some models require some time to reset and begin working normally again after being cleaned.
Fix-a-Flat requires no jacks or tools to use. Simply connect the canister to the tire valve and inflate the tire, and Fix-a-Flat’s non-flammable, proprietary rubber compound provides an emergency seal on contact with the inside of the tire. Fix-a-Flat will work whether the tire is completely flat or not; after filling a damaged tire, fill it with the proper amount of air pressure at the first opportunity.
Fix-a-Flat is not a permanent fix, but a damaged tire that has been sealed with Fix-a-Flat can be repaired; simply advise the tire technician that the product has been used so that they may clean the tire appropriately before making the repair as the area around the puncture should be clean and dry before patching. Spills can be cleaned up with a rag (though soap and water is preferable) while the product is still in its liquid state. Once dried, it can be removed using odorless mineral spirits.
Fix-a-Flat is available in a 16 oz. can with an easy to use hose, for mid-size cars. For more information on Fix-a-Flat, call the technical service hotline at 1-800458-4998.
Enhance winter driving safety with Pennzoil-Quaker's new Rain-X® Latitude wiper blades
Text sourced from Pennzoil-Quaker State Canada
Inc.:
Old Man Winter is on his way and as Canadian drivers get their vehicles ready
for rough driving conditions, Rain-X®
wants to remind them to add ‘inspect windshield wiper blades’ to the top of
their winter checklists. Visibility is crucial for safe winter driving – so now
is the time to make sure windshield wipers are in good condition. To ensure
maximum winter visibility and improved vehicle safety, upgrade your wiper blades
to new Rain-X® Latitude™.
Rain-X® Latitude™ wiper blades are designed with a new curved-blade technology and low profile, aerodynamic frame with built-in spoiler to prevent wind lift, reduce drag and noise. Because the frame is encased in rubber, exposed metal components are eliminated – and so is ice and snow build-up. This feature also increases wiper blade flexibility and adherence, so the wiper blade hugs the windshield, even in harsh winter conditions.
Rain-X® Latitude™ wiper blades consistently deliver a smooth, clean, chatter-free wipe through its contoured design, that applies even pressure along the entire blade length. They are made with chloroprene rubber, which is harder, stronger, more durable and more thermal resistant than natural rubber. The blade is also graphite-coated to reduce friction and increase adhesion to the windshield. Rain-X® Latitude™ wiper blades are the clear choice for Canadian winters!
As part of your regular vehicle maintenance, take a few minutes to inspect your wiper blades; this is especially important during winter weather, when storms have a major impact on driving visibility. Rain-X® suggests that the best rule of thumb is to check your wiper blades every time you clean the windshield. Simply run your thumb along the rubber blades and if they’re worn, pitted or hardened, it’s time for a change. You can also tell if you need new wiper blades if your wiper blades smear, streak, screech or chatter when in use. Visit www.pennzoil-quakerstate.com for further information.
Further enhance visibility with Rain-X® Glass Treatment Wipes and Rain-X® Glass Cleaner Wipes
Text sourced from
Pennzoil-Quaker State Canada Inc.:
When bad weather hits this winter, be prepared to fight back against
dangerous driving conditions with Rain-X®
Glass Treatment Wipes and Rain-X®
Glass Cleaner Wipes with Anti-Fog™.
Rain-X® Glass Treatment Wipes help improve visibility while driving, by stopping snow and sleet from sticking to glass, mirrors, and the windshield, and by repelling rain on the exterior windows and glass of your car. Rain-X® makes sure your family’s drive is safer throughout the rough Canadian winter conditions.
For added convenience always make sure to have a pack of Rain-X® Glass Cleaner Wipes with Anti-Fog™ in your car, to prevent the interior glass, mirrors, and windshield from fogging up. Rain-X® Glass Cleaner Wipes with Anti-Fog™ leaves a streak-free shine while reducing interior fogging. Rain-X® Glass Cleaner Wipes with Anti-Fog™ even removes smoke residue on the glass and mirrors in your vehicle, and is completely safe on OEM tinted windows.
Both products come in convenient packaging with a Snap Pack™ lid, making it easy to use and store again in the glove compartment or door of the vehicle, for later use. Visit www.pennzoil-quakerstate.com for further information.
Rain-X® Bug & Tar Pre-Wash Gel and Protective Shield keeps your car looking great
(Sourced from Pennzoil-Quaker State Canada Inc.)
For most Canadians, the warm summer months wreak havoc on their vehicles. Insect
and tar residues can be found on any vehicle driven on the open roads. Insect
residues are often corrosive to vehicle paint finishes and have the ability to
dull and even etch the paint, which may not be apparent until after the area has
been washed. Tar residues prove an even tougher challenge, as tar frequently
contains abrasive particles that may scratch a vehicle’s painted surface when
rubbed vigorously. Pennzoil-Quaker State Canada Inc. has recently developed two
new products to help motorist’s take better care of their vehicles throughout
the warm summer months – Rain-X® Bug & Tar Pre-Wash Gel and
Rain-X® Bug & Tar Protective Shield.
Rain-X®
Bug & Tar Pre-Wash Gel is for motorists who want a debris-free surface,
without all the work.
The special gel formula clings to surfaces to quickly and easily penetrate and loosen bugs, tar, bird droppings and other sticky debris before washing, helping to remove soils that ordinary washes leave behind.
Rain-X® Bug & Tar Pre-Wash Gel should be used whenever heavy bug and tar soils require additional cleaning of exterior vehicle surfaces. It can be used as a spot treatment whenever needed, and is excellent to use as a pre-wash, prior to the normal car wash process.
Rain-X® Bug & Tar Pre-Wash Gel rinses freely with water, without leaving an oily film and is safe to use on clear coat finishes, glass and plastic.
Rain-X®
Bug & Tar Protective Shield creates a micro-thin, clear barrier so that
bugs, tar, bird droppings and other sticky debris stick to the coating, instead
of the car – helping to prevent harmful stains from forming.
The sprayed surface is protected for up to two weeks, or until it’s rinsed away. There’s no need for motorists to scrub the next time they wash their cars – they can simply spray Rain-X® Bug & Tar Protective Shield onto their vehicle, drive worry-free, then rinse -away. This product is safe to use on chrome, metal, paint and plastic.
The most recent report from the Canadian Automobile Association’s (CAA) Driving Costs 2005 study, pegs the average annual total cost of driving a sedan at $9,273.55. This includes fuel, maintenance, insurance, licensing, finance costs and depreciation. With the cost of gasoline hovering around the $1.00-per-litre mark across the country, the cost of owning and operating a vehicle in Canada continues to rise. Proper maintenance helps prolong a vehicle’s showroom appearance and more importantly, increases its safety and fuel economy.
Pennzoil-Quaker State Canada Inc. is a Shell Lubricants company and part of the Royal Dutch Shell Group. Shell lubricant companies are global leaders in lubricants and operate in over 120 countries worldwide. They manufacture and blend products for use in a wide range of applications from consumer motoring to food processing and heavy industry to commercial transport. Shell’s portfolio of top quality lubricant brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell Tellus®, Shell Cassida®, Shell ROTELLA® T, Shell Spriax®, as well as a vast portfolio of car care products and Jiffy Lube® services. For more information about the Pennzoil-Quaker State Canada Inc. family of products, please write: Pennzoil – Quaker State Canada Inc., 1101 Blair Road, Burlington, Ontario, L7M 1T3, call 1-800-263-6200 or visit www.pennzoil-quakerstate.com.
Pennzoil Platinum™ Introduces the First Motor Oil for Hybrid Vehicles
(Sourced from Pennzoil-Quaker State Canada Inc.)
Pennzoil®,
North America’s top selling motor oil, is proud to introduce the first motor oil
in Canada designed specifically for hybrid vehicles. Powered by a combination of
gas and electricity, hybrids have become increasingly popular as a result of
their excellent fuel efficiency and reduced emissions. In 2004, more than 3,000
hybrid vehicles were sold in Canada; DesRosiers Automotive Consultants estimates
annual sales will climb to more than 100,000 units by 2010. Automotive
manufacturers continue expanding their vehicle lines to include more hybrid
automobiles in 2006. The new Pennzoil Platinum™ for Hybrid Vehicles is
the first aftermarket lubricant specifically designed to allow hybrid owners to
realize the full benefits of their vehicle.
Hybrid engines have very unique lubrication requirements that call for a highly-engineered motor oil with very specific properties. Many hybrid vehicles are designed to turn off when the car stops at red lights and stop signs, creating very harsh stop-and-go operating conditions for the engine. These conditions can accelerate harmful deposit formations and add considerable stress to the engine. The new Pennzoil Platinum™ for Hybrid Vehicles is the first motor oil specifically designed to provide hybrid engines with extra protection against deposits that can rob engine performance.
The ground-breaking formulation in this new full synthetic, ILSAC GF-4 certified, SAE 0W-20 motor oil was developed to specifically enhance deposit protection, improve fuel economy and significantly reduce emissions for this rapidly growing automotive segment. Pennzoil Platinum™ for Hybrid Vehicles provides a significant reduction of emissions including greenhouse gases. In addition, it offers outstanding fuel economy throughout the duration of your drain interval.
"The hybrid market is very unique," said Mark Reed, Director of Marketing, Pennzoil-Quaker State Canada Inc. "Hybrid engines have very specific requirements while hybrid drivers have very special expectations for their vehicles. This new motor oil is the first and only to truly address the growing number of Hybrid motor vehicle owners expected in the near future."
This new formula for hybrid vehicles is part of the new Pennzoil Platinum™ line – the most advanced products the brand has ever produced. Combining a highly-refined base oil with a proprietary additive package, this high quality formulation helps keep engines running at their full potential. The Pennzoil Platinum™ base oil is of such exceptional quality that it allows the high-tech additives to focus on neutralizing engine contaminants.
The new Pennzoil Platinum™ motor oils will be fully supported by a comprehensive marketing campaign that includes print and broadcast advertising, consumer and installer promotions and public relations. The brand will also be promoted through key USA motorsports sponsorships throughout the 2006 season.
Quaker State® introduces Q line of high performance motor oils
Quaker
State® continues its more than 70 year history of industry-leading innovation,
with the launch of Q® -- a completely new line of highly-engineered motor oils
designed to provide today’s modern engines with maximum performance and power. A
high-performance product for the automotive enthusiast, Q offers advanced
technology and a ground-breaking formulation to provide better protection and
less friction as engine load and oil temperatures increase.
The entire Q line of advanced-performance, full based synthetic and synthetic blend motor oils, features a revolutionary new heat-activated technology engineered to reduce friction and maximize power. As temperatures increase, proprietary heat-activated molecules are activated to create a low-friction, ultra-heat resistant lubrication film. Under heavy loads or high rpm conditions, this protective layer helps control power-robbing friction, prevent oil shearing and resist thermal and viscosity breakdown. The heat-activated performance of the additives in Q reduces friction at high temperatures better than motor oils meeting today’s ILSAC and API standards.
An entire battery of industry tests, including Sequence IVA cam wear, double-length Sequence IIIF oxidation and DIN shear stability, provides testimony to the outstanding performance of the Q line of motor oils. Compared to conventional motor oils, Q provides exceptional resistance to thermal and viscosity breakdown, better protection against harmful deposits and acids, and excellent low-temperature lubrication. Additionally, Q surpasses the demands of GF-4 / SM with test results that meet or exceed the new industry standards and emissions system protection requirements.
"As auto makers and motorists continue to demand more from their vehicles’ engines, Quaker State remains committed offering innovative new products that offer consumers proof of performance," says Mark Reed, director of marketing for Quaker State Canada. "Q is a breakthrough line of products that delivers technologically advanced offerings to the auto enthusiast – those who need to know their motor oil is going to work when they push it to deliver maximum horsepower."
Quaker State’s Q line of performance products features a family of specialty motor oils that have been customized for specific engines and driving needs. The line will include three new motor oils: 4x4 and SUV Synthetic Blend; High RPM Synthetic Blend and Advanced Engine Full Synthetic. These premium performing lubes cover just about every possible application for the enthusiast and general consumer.
Q 4x4 and SUV Synthetic Blend
Hard working SUVs and trucks have to perform on demand. The Q 4x4 and SUV Synthetic Blend is specially formulated to maximize performance and power of hard working engines by unleashing heat-activated additives to provide a low friction, heat resistant lubrication film. This film combats oil oxidation and resists viscosity and thermal breakdown under heavy loads. The Q 4x4 and SUV Synthetic Blend is available in ILSAC GF-4 grades including SAE 5W-20, 5W-30 and 10W-30 and SAE 15W-40, specially formulated for diesel applications.
Q High RPM Synthetic Blend
Muscular V-8 or turbo power 4-cylinder engines generate more heat and high rpms that can rob an engine of power and wear down conventional oils. The Q High RPM Synthetic Blend is specially formulated to maximize the performance and power of a high output engine. As rpms run high, the heat-activated additives are released providing a low-friction, heat resistant lubrication film. This advanced protective film helps reduce the co-efficient of friction, preventing oil shearing and resisting thermal breakdown even under high rpm conditions. The Q High RPM Synthetic Blend is available in ILSAC GF-4 grades including SAE 5W-30 and 10W-30.
Q Advanced Engine Full Synthetic
Today’s technologically advanced engines generate more power per displacement than ever before, and that means more heat. This heat, combined with the shearing forces of high rpms and friction, can rob the engine of power. The new Q Advanced Engine Full Synthetic with unique heat-activated additives is specially formulated to maximize the performance and power of today’s modern engines. When friction and heat are most severe, the heat-activated molecules in Q are unleashed to provide a low-friction, ultra-heat resistant lubrication film that results in maximum protection and power. Q Advanced Engine Full Synthetic is available in SAE 5W-20, 5W-30, 10W-30, 5W-50 grades and a European Formulation designed specifically for vehicles with extreme lubrication requirements.
The new Q line of motor oils will be available at installer and retailer locations starting in April 2005. For more information,
please visit www.quakerstate.com.
Pennzoil introduces new High Mileage Vehicle motor oil
Providing maximum protection for vehicles with odometer readings of 120,000 km and beyond, Pennzoil High Mileage Vehicle motor oil helps prevent cracked seals that cause leaks to form into deposits, robbing an engine of horsepower. It features an additive that interacts with the rubber in engine seals causing them to swell and preventing them from getting hard and cracked, ensuring better seal-to-seal metal contact, helping to prevent leaks and to reduce oil consumption. For more information, call 1-800-263-6200 or visit www.pennzoil-quakerstate.com.
First multi-vehicle use automatic transmission fluid from Quaker State
According
to the Automatic Transmission Rebuilders Association in the U.S., 90% of
transmission failures are caused by overheating, often because of worn out and
depleted transmission fluid. To eliminate confusion when one chooses the right
ATF for their vehicle, Quaker State has developed a multi-vehicle use formula
that protects against shudder and ensures a high-performance smooth driving
experience. Quaker State's all-new Multi-Vehicle ATF is a special blend of high
quality synthetic and mineral base stocks with an advanced additive system for
automatic and powershift transmissions. Carefully balanced friction modifiers
allow friction retention for long-life performance for your transmission.
Transmission components are also protected year-round by the enhanced oxidation,
thermal stability and corrosion characteristics of Multi-Vehicle ATF. Quaker
State Multi-Vehicle ATF is fully qualified as a DEXRON III, MERCON, MERCON V,
and Allison C-4 fluid.
Who said tires are supposed to be black ?
The
appearance of a car do have a lot to do with its tires. Now, a simple and
effective way to change the appearance of your car is to add a colour tint to
your tires.
Black Magic Tire Tint from Pennzoil-Quaker State adds an intense high-gloss,
durable shine tinted with colour. It is available in three intense colours:
blue, red and silver to complement automotive paint finish.
The Black Magic Tire Tint patented formula contains metallic pigments that
reflect light, giving your tire extreme color and high-gloss shine. The
ultra-durable water-resistant formula lasts for weeks even after repeated rain
storms and car washes. It includes a sponge for an easy-to-control application
that prevents drips, runs or slings from getting on wheels or automotive paint.
Black Magic Tire Tint is backed by a 30-day guarantee and is available at
Canadian Tire stores across Canada. For more info, call 1-800-263-6200 or visit www.pennzoil-quakerstate.com.
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Black Magic Dashboard Protectant offers UV defense
Today's
non-glare dashboards need protection from harmful ultraviolet rays that cause
them to warp and crack in the sun. Black Magic Dashboard Protectant is
specifically designed for today's matte finish dashboards. The UV resistant
formula leaves a clean, smooth finish, while renewing and refreshing colour. It
aslo keeps your vinyl components dust-free longer. Best of all, Dashboard
Protectant has a pleasant, natural citrus scent to keep your car's interior
smelling fresh. It is available in a convenient and easy to use 295 ml pump
spray bottle at Canadian Tire stores across Canada. For more info, call
1-800-263-6200 or visit www.pennzoil-quakerstate.com.
Axius Vehicle Sunshade and Window Glare Reducers
Based on recent research conducted by Axius, on
a 35 degree Celcius day, the air trapped inside a vehicle can heat up to a
scorching 63C, the steering wheel can reach 70.5C, the seat can reach 72C and
the dashboard can heat up to 83C. However, "use of a vehicle sunshade can
prevent heat build-up in a parked car by more than 48 degrees Fahrenheit,"
said Gail Kaufman, brand manager for Axius products in Canada.
Axius, a division of Pennzoil-Quaker State Company, introduced the sunshade to
the Canadian market, and has since continued to redefine the seqment with
exciting new designs and now sells more than 400 different products. There are 2
main categories of Axius sunshades- folded and collapsible. The
peaks-and-valleys design of the folded Axius sunshade traps heat and prevents it
from circulating to the rest of the car. It is available in various sizes,
colours, designs and themes and prices range from $5.99 to $17.99. Axius
collapsible sunshade pops open and folds down instantly, comes in different
sizes, colours and designs and are priced from $8.99 to $14.99. Both types of
Axius are retailed at Wal-Mart, Zellers, Canadian Tire and other Canadian
retailers.
Window Glare Reducers from Axius can also make a car ride more comfortably with
passengers. There are 3 main categories: 1) Axius Suncutters Side, Profile and
Rear Window Shades, 2) Axius SunSpot Glare Reducers and 3) Axius Glare Guard
Roller Shade.
Axius products are not only beneficial to your car's interior, by blocking 99%
of UV rays, they are also good news for your skin.
To learn more about the family of Axius auto accessories, visit www.axius.com.
Prestone Bullet Wax and Bullet Wash gives you "All the shine in half the time"
Following the worldwide launch of revolutionary
Prestone Bullet Wax, comes a new Prestone Bullet Wax product. New Prestone
Bullet Wax features a breakthrough, synthetic wax formula, which produces a
matchless shine. The new Bullet Wax also comes with a detachable ergonomically
designed applicator with detailing tip to reduce application time while reaching
nooks and crannies.
Prestone Bullet Wax delivers both shine and durability. It is an easy-on,
easy-off formula that delivers a high intensity gloss and satin-like finish for
all automotive finishes including clear coat.
Prestone Bullet Wash is a whole new look in car
wash concentrates. Just one shot from Bullet Wash's unique dispenser provides a
rich long-lasting intense foam car wash. Bullet Wash's cleaning agents safely
removes the toughest road dirt and grime to leave automotive surfaces naturally
shiny and streak free. With its unique hour glass bottle and "bubbled"
bright purple colour, Prestone Bullet Wash is designed to stand apart- as the
perfect first step in getting "All the shine in half the time!"
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